Hands-on ombudsman tackles digital divide for business

Originally published by The Canberra Times.

WHEN Paul, the proprietor of Zenbar Massage, was setting up his remedial massage business in Dickson last year, one of his early priorities was to promote his service.

After researching online, he engaged a British-based marketing company which, for a commission, sold appointment vouchers.

The promotion appeared to work and, in addition to his other clientele, Paul (who did not want his last name published) was seeing around one customer a day armed with a voucher for his service.