06 October 2021

This survey is now closed.



In October 2021, the Australian Small Business and Family Enterprise Ombudsman Bruce Billson encouraged women-owned and women-led (WOWL) businesses to share their experiences through a survey. The survey's objective was to identify unique challenges and opportunities for WOWL businesses, which will assist us in our investigations into policy solutions that will improve opportunities and better support small WOWL businesses.  Survey responses were treated confidentially unless respondents elected otherwise.


In follow-up to the survey, the team will be conducting a detailed analysis of the findings and looking at initial thoughts around addressing some of the barriers that are raised.


What we can already see from survey responses is a general recognition that opportunities do exist to grow such businesses in Australia, but some of the challenges female entrepreneurs are facing include access to finance, access to Commonwealth procurement opportunities and ongoing issues around COVID and juggling home schooling and careers.


There was a tremendous response to the survey, and with more than 600 responses received, it is clear there is an appetite to engage and be heard. We thank all respondents who took the time to share their voice.


We can't guarantee any business will be a success, but what we can do is examine current settings and experiences and seek to identify and advocate for improvements that can be put in place to key policies and support that can be helpful in tackling and removing the barriers to success and making more of the opportunities.


One of the jobs of the Ombudsman is to support and encourage these existing businesses that are owned and led by women and inspire others to take up that entrepreneurial spirit. So, watch this space and we’ll report more on the findings of the survey in due course.